In a move to give the Basant Festival a unique and unified identity, authorities have unveiled the official Basant logo. The design captures the essence of the festival, showcasing Lahore Fort, colorful kites, and elements of Punjabi culture.
The logo reflects traditional and cultural symbols of Basant, including:
-
Dhol (drum)
-
Vibrant flowers and bright colors
-
Musical instruments and cultural characters
The frame of the logo incorporates traditional Punjabi motifs, capturing the colorful and festive atmosphere of Basant in a single artistic design.
Purpose and Official Use
Officials confirmed that the logo will serve as the official branding for all government-endorsed Basant events. It has been given trademark status to discourage fake posters and unauthorized events.
All permits, advertising materials, and promotional campaigns related to the festival will feature this logo, ensuring a consistent and authentic identity across Pakistan.
Celebrating Culture Through Design
The new logo not only highlights the joy and energy of kite-flying but also emphasizes Punjab’s rich cultural heritage. Authorities aim to make Basant celebrations safer, more organized, and widely recognized under this official branding.
