Following a successful initial collaboration, both organizations have decided to continue working together to further strengthen the link between sports and blockchain technology.
The renewed partnership aims to promote digital awareness and introduce innovative fan engagement initiatives in Pakistan’s rapidly growing digital ecosystem.
Focus on Fan Engagement and Digital Innovation
Under this collaboration, Islamabad United and Binance plan to roll out multiple fan-focused campaigns and digital activations.
These initiatives are designed to help cricket fans:
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Learn more about blockchain technology
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Understand digital assets
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Explore new digital experiences connected to cricket
By combining Binance’s global expertise with Islamabad United’s strong fan base, the partnership hopes to create meaningful digital interactions for supporters across Pakistan.
Islamabad United CEO Shares His Thoughts
Ahsan Latif, CEO of Islamabad United, expressed his excitement about extending the partnership.
He said the continued collaboration reflects a shared commitment to innovation and digital progress. According to him, both parties aim to deepen fan engagement while increasing awareness about emerging digital assets.
Binance Reaffirms Commitment to Pakistan
Tarik Erk, Regional Head for MENAT and Senior Executive Officer in Abu Dhabi, highlighted Pakistan’s strong cricket culture and Binance’s long-term vision for the country.
He stated that renewing the partnership demonstrates Binance’s commitment to Pakistan’s digital asset ecosystem and its goal of making blockchain technology more accessible to local communities.
About Binance
Binance is one of the world’s largest blockchain ecosystems and operates the biggest cryptocurrency exchange by trading volume and number of registered users.
The platform is trusted by more than 300 million users in over 100 countries and focuses on building an inclusive financial system through blockchain and crypto solutions.
Final Thoughts
The continuation of the Islamabad United-Binance partnership reflects the growing role of technology in modern sports and highlights how digital innovation is shaping the future of fan engagement in Pakistan.
