Despite clear government-issued price lists, milk and yogurt are being sold at significantly higher rates across many markets in Pakistan, raising serious concerns among consumers.
According to official notifications, the price of milk is fixed at Rs. 180 per kilogram, while yogurt is capped at Rs. 210 per kilogram. However, market surveys reveal that milk is currently being sold for up to Rs. 210 per kilogram, and yogurt has reached Rs. 240 per kilogram in several areas.
Price Lists Limited to Paper Only
Citizens complain that official price lists have become symbolic rather than practical. Shopkeepers are allegedly charging customers based on their own discretion, with little fear of penalties.
Many consumers say that price lists are displayed in shops but not followed in practice, creating confusion and frustration among buyers.
Impact on Low- and Middle-Income Families
The rising cost of basic food items like milk and yogurt has deeply affected low- and middle-income households. These items are daily necessities, especially for children, elderly people, and patients.
Families report that managing monthly grocery budgets has become increasingly difficult, forcing them to compromise on nutrition.
Public Demands Strong Action
Public circles have urged local administrations and price control committees to conduct regular inspections and impose strict fines on violators.
Consumer rights activists believe that without consistent monitoring and transparency, price manipulation will continue unchecked.
Need for Effective Price Monitoring
Experts stress that price control mechanisms must be strengthened through digital monitoring, surprise inspections, and public complaint portals. Only then can authorities ensure that essential commodities remain affordable.
