Meta’s social media app Threads has achieved a significant milestone by overtaking X (formerly Twitter) in terms of daily mobile users, according to a new report.
The development marks a notable shift in user behavior, especially on smartphones, where competition between social media platforms remains intense.
Threads Takes the Lead on Mobile
The report indicates that Threads now has more daily active users on iOS and Android devices than X.
As of January 2026:
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Threads daily mobile users: 141.5 million
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X daily mobile users: approximately 125 million
This places Threads clearly ahead in mobile usage, an area considered crucial for long-term platform growth.
User Trends Show Diverging Paths
According to the data, Threads has seen steady growth in daily users over the past year, reflecting consistent engagement and expanding reach.
In contrast, X has experienced a gradual decline in daily mobile users, raising questions about user retention and platform strategy.
How Threads Gained the Advantage
Industry observers believe Meta’s ecosystem has played a major role in Threads’ rise. Meta has actively promoted Threads by integrating it with:
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Instagram
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Facebook
This cross-platform push has made it easier for existing users to adopt Threads, accelerating growth without requiring users to start from scratch.
From Close Competition to Clear Lead
During autumn 2025, both platforms were reportedly at nearly the same level in terms of daily mobile users. However, the gap has widened in recent months, giving Threads a clear advantage.
Experts say mobile engagement often signals where long-term user loyalty is heading.
Why This Matters for the Social Media Landscape
The shift highlights changing user preferences and growing competition in the social media space. Analysts believe the trend could influence:
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Advertising strategies
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Content creator focus
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Platform feature development
For Pakistan and other emerging markets, mobile-first platforms often shape how users consume news and digital content.
